Kent based online jewellers Splendor Diamonds launched in October 2016 with a strong platform and passion to provide a cutting-edge diamond, gemstones and wedding bands service. We believe in importance of having a strong online presence.
Every area of what we do is making sure that customer is looked after, by making sure we see everything through the lens of our customers. It is really about getting a relationship with our customer, so they are a customer for life. And then they will tell their girlfriends about us, and their guy friends, and they will also experience the same things.
That for me is our real USP, everything is about the customer satisfaction. Also a proactive approach and providing a personalised customer experience - that's the strength of Splendor Diamonds according to Jo Kumar, Director of Splendor Diamonds.
Customers can come to Kent to view any item they're interested in and this space provides the perfect place for consumers to have a look at an item before committing to a purchase.
We do a lot with clients and talk to them regularly, we learn what they do and don't like. Our aim is to be the family jeweller. Those are the things we encourage because that establishes us. We keep our focus on giving the customer a differential, on giving a great experience. In the nicest possible way, we have old school values. I think it's important.
Jo observes how there is a shift in the way consumers shop, with couples more likely to come in together to look for an engagement ring then a man searching solo. I think diamond and traditional bridal jewellery is very strong but also coloured stones. Emeralds & Sapphires are strong, we've seen a growth in that area and we're starting to move more products in that direction.
Our exclusive service allows customers to see the diamond or gemstone of their choice in their favourite mount before they make a decision to buy from us. This is fantastic for all customers as they can try on their favourite designs before committing to a purchase.
Many customers do the research, browse on our website, call up, email, ask all of the questions, then just before the very end process they just want to just take a look and then they are done. Most customers are satisfied with the digital communication and everything else but because it is so highly sentimental they just like to see it once before they buy.
Education is also extremely important to Splendor Diamonds and our website has some very powerful and educational tools to educate all our customers, hence empowering them to learn everything about the magical world of diamonds and captivating gemstones.