When Max Kumar, the Founder of Splendor Diamonds started building the company website http://www.splendordiamonds.co.uk/ 2014, he dreamed about creating something new and fresh within the jewellery industry.
He wanted to create a jewellery website where customers could learn everything about diamonds, gemstones, precious metals etc and browse all jewellery products from their smartphones.
Most jewellery websites either specailise in engagement rings or wedding rings but he wanted to show a range of engagement rings, wedding rings, eternity rings, gemstones, dress rings, necklaces, bracelets, earrings etc, all under one roof.
With this in mind he created our company website http://www.splendordiamonds.co.uk/
optimised the website for smartphones so all users can visit and view all our products from their smartphones.
Splendor Diamonds is the only jewellery website in U.K, which is completely optimised for mobile phones and customers can view all our products from their phones.
Because of the nature of the business, Max did not want to include e-commerce as he believes that jewellery has sentimental values and the company should provide personalised customer service to each of its clients.
Today all customers have the facility to view all our designs on their phones and call us with the product code and pay us over the phone for their favourite jewellery collections.
As of today most people check their phones up to 150 times a day and according to Jewellery Focus, one of the leading jewellery magazines in U.K, the number of international customers searching for UK retailers has increased due to the popularity of smartphones, according to the British Retail Consortium's Google Online Retail Monitor.
The search volumes on mobile phones increased by 26% in the second quarter of the year compared to last year.
For all devices across the U.K, search volumes maintained year on year growth of 7% in the second quarter of 2017.
Estonia showed the most interest in U.K retailers, reporting a 77% growth on mobile devices in Q2 2017 compared with the same quarter a year ago.
Helen Dickinson OBE, chief executive on the BRC, said: "The increase in mobile search volumes over this period is consistent with the upward trend in online non-food sales growth.
"One in five pounds are now consistently spent online for non-food purchases at home, while the growth in mobile browsing from the EU demonstrates a stable appetite for U.K brands from overseas consumers".
She addes: "Satisfying this interest from abroad through retailer's digital offer, is crucial to go some way to offsetting the more discretionary spending habits of hard-pressured UK consumers."