Where once a trip to the jewellers was a rite of passage for those wishing to tie the knot, thousands of people, mostly men, are now prepared to buy an engagement ring online.
Splendor Diamonds is a business set up to cater for the changing consumer habits of a generation which chooses a date by a swipe of their phone and probably booked a Valentine's night out online.
Splendor Diamonds which is based in Ashford, Kent, has caused a bit of stir in the UK's diamond industry by undercutting retailers and bigger players and removing the need of middlemen and other overheads. We have worked very hard and have built very good relationships with diamond suppliers around the world.
We provide a personalised customer service to each of our clients and personal consultations just like a jewellery store and all our customers can try engagement rings wedding bands and other jewellery before they make a decision to buy from us or if they already know what they want, they can place an order by simply emailing us or calling us.
We want to be just like the brands, but half the price. "It's not just about selling diamonds cheaply it's about craftsmanship. If you want people to refer you, you need to have that quality product, service and design."
As the price of diamonds in the UK has risen between 15% and 20% since the Brexit vote, because the pound has fallen against dollar in which they are priced, our clients are choosing to spend about the same amount but tweaking the size, or other factors to meet their budget. Our experts can always show you ways of getting the best and bigger diamond and still help you save lots of money.
Splendor Diamonds is able to offer jewellery as much as 50% cheaper than well-known businesses such as Graff or Tiffany partly because we bypass the traditional wholesale markets and go straight to the diamond cutters and polishers in India, the US and Antwerp.
We have access to about 300,000 stones, but only a fraction of this is held as stock helping to keep costs down. All our jewellery is made to order with most of the gold and platinum rings cast at a firm based in Birmingham and then fitted with diamonds in the London workshop.